保險經營與制度

作者:林倫豪(Lun-Hao Lin)徐昊杲(How-Gao Hsu)

保險技職教育校外實習專業能力指標之評選-修正式德菲法與層級分析法之應用Using AHP and Modified Delphi Method to Evaluate of Insurance

摘要
  本文目的在評選保險技職教育校外實習專業能力指標架構及其相對權重與重要性排序。故以修正式德菲法篩選其指標之適切性,再以AHP分析權重與重要性。研究顯示:校外實習專業能力項目包括保險、理財、行銷、法律等4項;其能力指標包括「核保實務與演練」等19項。在重要性排序上,專業能力項目依序為保險、行銷、理財、法律;指標依序為「通過公會業務員證照測驗」、「客戶開發與關係管理實務應用」、「保戶服務實務與應用」等。
關鍵詞:專業能力指標、校外實習、保險教育
Abstract
  The objective of this study is to evaluate internship professional competence indicators and analyze their relative weight and sequence of importance at higher technological and vocational institutions (HTVIs). Firstly, the appropriateness of each competence indicator was decided through the Modified Delphi Method. Secondly, analytic hierarchy process(AHP)was employed to grasp the relative weight and sequence of importance. This study may serve as a guide for training insurance talent, and planning internship contents to, in turn, develop appropriate and practical internship program contents. Research findings are summarized in the following.Professional competence includes four internship competences: insurance, financial management, marketing and law. There are 19 professional competence indicators such as underwriting practices and drills.The order for professional competence in sequence is insurance, marketing, financial management and law.The order for professional competence indicators in sequence is passing insurance association’s representative examination, customer development and relationship management practice and application, customer service practice and application...etc.
Keywords: Professional Competence Indicator; Internship; Insurance Education
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