台灣地區人壽保險業經營績效因素分析之研究

本研究利用因素分析法、財務指標法與迴歸分析法實證，研究結果發現負債比率越高與經營權不穩定的壽險公司獲利能力越低，市場佔率與續約率成為壽險業經營主要的因素，且市場力量假說在壽險業經營實證成立。
關鍵字：財務指標分析、因素分析、市場力量

A Factor Analysis of the Operating Efficiency of Life Insurance Companies in Taiwan

　　　　　　　　　　　　　　　　　　　　　　(Chung-Jen Hao)＊(Lin-Yhi Chou)

Common factor analysis is used to analyze the impact of managerial factors on the efficiency of life insurance companies in Taiwan. We found that as the renewal ratio increases, so does the efficiency of insurance companies. In addition, when insurance companies expand their market shares, profit margins rise accordingly. By the same token, as insurance companies increase debt and payment ratios, profit margins are inevitably driven down. Finally, a well-organized, strong management team is normally efficient in its organization.
Keywords: financial analysis, common factor analysis, market power theory