中國大陸之保險中介市場發展現況與特色

　　本文介紹中國大陸之保險中介市場的發展歷程以及現況，認為中國大陸之保險專業中介市場之發展起步甚晚，但由於其保險兼業代理市場早已行之有年，同時多以政府直屬機構、國企為基礎，因此其在通路掌握方面的競爭優勢不可忽視。

關鍵字：中國、保險中介、保險兼業代理
Features of the Insurance Intermediary Market in China
Abstract
This article introduces the insurance intermediary markets development in mainland China. Although the development of the intermediary market began in 1992, non-insurance businesses were able to sell insurance products earlier. Additionally, non-insurance businesses have the advantages of being state-owned or large-scale enterprises. The competitive strengths of these features cannot be ignored.

Keywords: mainland China, insurance, intermediate market